About Hopkins Lures

A heritage of one man, over six decades, and millions of caught fish.

For over 60 years Hopkins has thrived on a single objective – to make the best lure on the market. Time and time again experts agree that we are meeting and exceeding that goal.

Our story began in 1949 when R.L. Hopkins, an avid salt water fisherman and experimenter, decided that a better lure was needed. His initial objectives were to develop a lure that could be cast for distance, that had good fish attracting action, and that could withstand the rigors of salt water fishing; a lure that would resist corrosion and be tough enough to handle those trophy-sized fish.

He built, tested and rejected many lures for one fault or another until the No=EQL® evolved. It satisfied the requirements of castability and aggressive fish reaction and is equally deadly for jigging and fine for trolling.

Hopkins® Lures are forged from solid stainless steel stock. All are equipped with stainless steel split rings and all hooks are Mustad.

Staying true to R.L. Hopkins’ vision over six decades ago, Hopkins® Lures continues to produce quality lures favored by avid fishermen and women in their quest for the perfect cast.

We proudly manufacture and assemble our products in the USA.